Friday, July 26, 2013

To The Layman: Why Is Wedding Photography So Expensive?


There are 2 kinds of people in the world. Those who know the going rate for wedding photography, and those who don't. Those who do usually gasp and be amazed at the prices they rake in per wedding, and soon after go on their daily lives. For those who don't, now is the cue to do the above. Wedding photography can cost up to US$3,000- $10,000, depending on the experience of the photographer.

The upper limits often put people in awe of how much these wedding photos cost, after all it was all in a day's work. But is it really just a day's work? More often than not, what people fail to see is the sheer amount of hard work required to prepare for the big day (yes, it is the photographer's big day as well) and the work that follows. Those au naturale shots you see? Not without the hours of effort from the photographer on end.

Weddings were never an inexpensive affair to begin with. From the caterer, to the DJ, to the venue - all these sum up to a substantial amount of money. For the uninitiated, today we shall unravel the mystery as to why these esteemed bunch of photographers deserve the amount they are quoting.

Wedding photography is no walk in the park, that you should already know by now. Work begins even before the wedding day starts. Photographers have to ready their equipment, which does not come cheap. Just the camera for example, is at $2,500 a pop. Photographers usually have a back-up just in case of a malfunction of the first. Not to mention other special equipment such as lenses for different scenes and situations, extra battery and memory card backups etc.

At the wedding itself, the photographer devotes 6-10 hours of his day (on a weekend, no less) to capturing the essence of the event of your lifetime. Anyone who has been through a day of wedding would have no problems seeing how demanding and stressful it is for anyone who is not a guest. Other than having to be on standby for planned shots, the photographer also has to be on the lookout for great candid shots that would mark the occasion and emotions for the newly-weds and their guests for years to come. That we are talking about non-stop, hardly any breaks kind of back-breaking work. If the client's pockets are deep enough, the photographer might have some to spare for an assistant photographer.

The event does not end there for the photographer. What happens behind the closed doors of the photography studio is the photographer crouched over the computer, editing the images so that your eyes are not half-closed or your beloved little cousin is not making a face at the group shot. And contrary to popular belief, perfecting a photo does not take the same time as snapping your fingers. It takes time, and a lot at that.

So, let's summarize what has the photographer has done to deserve the top dollar. First, there is the preparation stage where he has to spend time making sure he has all the necessary equipment (and beg, steal or borrow if he doesn't have it). Time is also required to create a shot list, and coordination if the couple requires some must-have shots of their guests. If the wedding venue is somewhere unfamiliar, it would also help if the photographer could conduct a recce of the place to seek out the good photo spots. Without stating the obvious, the photographer gets busy again after the actual event, going into post-processing of the pictures to create that perfect album in your eyes. ALL of that - takes time.

Other than your wedding favours, wedding photos are the only other souvenirs you bring home to remind you of your beautiful nuptials forever. Surely you do not want to compromise on this just to pinch that few pennies? Pick a wedding photographer whom you can trust and just relax, and focus on being the happy bride or groom you are supposed to be at your wedding.

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